Foxwoods Living Lab:
Analyze, Build, Launch, Test, Improve, Monetize


1. Identify problems and opportunities in industry

2. Prototype, Develop, Test, Measure, & Improve - in Live Environment within Foxwoods

  • Analyses and project scoping
  • Development of solutions internally or sourcing externally (build vs. buy)
  • Testing, deployment and measurement
  • Iteration and improvements

3. Commercialise and Deploy winners


“The Living Lab is an exciting enterprise that represents not only the next step in Foxwoods’ gaming evolution, but our commitment to leading the transformation of the industry as a whole and continuously giving guests unique experiences that excite. This is the future of gaming.”

-  Felix Rappaport, president and CEO of Foxwoods Resort Casino